XXXX项目市场调研定位报告.pdf

XXXX项目 市场调研定位报告 XX 项目市场调研定位报告 XXXX项目市场调研定位报告 目 录 前 言 ·························· 5 第一部分 XX 市社会、经济环境分析 ·············· 6 一、XX 市概况····································································································6 二、XX 宏观经济发展状况 ················································································7 三、XX 市经济产业结构分析 ············································································8 四、 XX 市人口结构构成状况 ··········································································8 五、XX 市基础设施建设及城市发展规划导向 ················································9 第二部分 XX 市房地产市场现状 ················ 11 一、XX 市房地产市场规模分析 ······································································ 11 1、在建在售项目基本概况································································································ 11 2、待建项目基本概况········································································································12 二、总体销售价格趋势分析 ···········································································12 三、总体产品结构分析 ···················································································13 四、XX 房地产市场典型项目产品分析 ··························································13 五、主要竞争对手横向点评 ···········································································14 六、XX 市住宅市场客群购房需求分析 ··························································19 1、需求问卷调研统计分析·············································································