伟星集团客户关系管理系统的设计与实现.doc

伟星集团客户关系管理系统的设计与实现 Abstract With the rapid development of network , the Internet has become the center of communication and information. It implements profound influence on the development of each field . As the medium and large sized enterprises in the coastal areas of Zhejiang Province grow swiftly , they need more and more customer information . As a result , the customer information management turns out to be increasingly important . It is of great significance to launch a website for managing customer information . Under the present Internet environment , making full use of customer information resources , the website is convenient to apply and easy to develop .The paper makes an analysis on the research significance and present situation of the customer management system , characteristics of JSP and ASP and summarizes the advantages of the customer management system. The system is designed with the technology of JSP and based on B/S three-ply hierarchical structure . On the basis of UML , the paper analyzes the demand of the system and accurately divides the function module so as to lay a sound foundation for the smooth realization of the system . The paper focuses on building a dynamic website of customer relationship management with the technology of JSP and JavaBean for WeiXing Group of Zhejiang Province, a very famous enterprise in the city of Linhai. The website makes full use of the typical characteristics of Java language , namely , easiness , multi-platform and safeness . The system is efficient , safe and practical enough to fulfill functions ranging from the maintenance of the basic customer data and customer information , service for customers , to information service . The paper also puts an emphasis on Struts’ characteristics and the theory of realization the working mechanism of MVC . Moreover, it describes the design of the system and its realization process. According to the characteristic of Struts,