Victor Ma 探索新机会 引领新格局.pptx

探索新机会、引领新格局Distribution: Being the leader in New GameHarbin UrumqiShenyangBeijingHuhhotTianjinShijiazhuangTaiyuan QingdaoJinanZhengzhouXuzhouXianNanjing Nantong ShanghaiHefeiWuhanChengdu Hangzhou ChongqingNanchangChangsha Fuzhou Guiyang Xiamen Kunming Guangzhou Shenzhen Nanning过去5年我们在购物中心渠道的发展速度和业绩的数字，还不足以反映我们在购物中心渠道的领先，再看看位置和形象以及背后的商务合作条件。左：西安赛格；上：天津大悦城；天津大悦城Dior位置与其他竞争品牌对比2、消费者在变、市场在变消费者的需求升级了由俭入奢易，由奢入俭难Consumption Upgrade 实体渠道，是消费者情感连接和情感表达的重要场所Physical Store is the Important Place for People to Connect and Build Relation实体店是顾客与品牌之间更真实、更全面的触点Physical Store is the More Comprehensive Meeting Point Between Brand and Client3、我们接下来还会怎么做：认知影响行动，行动影响布局新赛道的新规则：先到先得、按需分配 New Area, New Rule领先者：优质项目收割机以新渠道为支点，撬动和改变传统渠道Secure the Fort, Dominate the New Game 丰富的实操经验 乘以总部与区域充分互动Practical Experience multiplyInteract Between Shanghai and Local Team从未来看现在，肩负使命、重塑格局新时代的大幕刚刚拉开The New Era is Coming, We Have the Mission感谢Thank you感谢在座各位与我们一起奋战在一线的同事们，Thanks to our colleagues in local market; 感谢在巴黎和上海的高层管理团队, Thanks to our colleagues in Paris and Shanghai; 感谢集团商务部、法务部、SSC等部门的领导和同事们给我们的大力支持和指导Thanks to Commercial Team, Legal Team and SSC colleagues.