天线宝宝在中国的营销策略分析.pdfVIP

Study on Marketing Strategy of Teletubbies in China Abstract Under the situation of globalize the world economics and current furious competition, it is unbelievable to win for a successful enterprise without a workable and suitable marketing strategy to guide to market. Marketing has been the basic function of enterprise and takes very important role in the operating activity of an enterprise. According to marketing theories, the marketing strategy of teletubbies was made by means of theory on marketing and systematic analyses of the strategic situation for the company so as to find a suitable mode. As a famous cartoon brand in the world, teletubbies has plenty of successful practice on operating market. How to combine the reality situation of child market in china, it is a hard problem. It was studied and analyzed for the macroscopic situation of child market in china by applying “G-PEST” theories. The competitor of teletubbies was distinguished so as to much know about the competitor. The segmenting strategy was studied and advanced, targeting strategy, positioning strategy and competing strategy for the company by applying “STP”(segmenting, targeting and positioning) marketing theories. The marketing strategy of telebbuies was studied including product, price, promote and place. Telebbuies delegated its brand to provider. They allied each other. On the other hand, it allied with distributor that became the member of brand specialty shop. It will win the game under the furious competition. 4 第一章 市场营销理论的发展 第一节 市场营销的含义 市场营销包含两个含义 其一它是一门学说 称为市场营销学 是以经济科学 行为科学和现代管理 为基础 研究以满足