基于义乌小商品专业市场业态演进淘宝村众创模式探究.docxVIP

基于义乌小商品专业市场业态演进淘宝村 众创模式探究 ［摘要］义乌小商品专业市场的发展历经了多个阶 段，在产业集群、国际贸易、专业展会的互动中，走出了一 条“无中生有”的特色发展之路，在没有区域优势资源的背 景下，通过发展小商品产业，成为了国际贸易供应链中的一 个重要结点。随着电子商务市场的蓬勃发展，义乌小商品借 助其较高的网络销售适宜度、传统市场的供应支撑、地域与 区位优势带动了传统产业的电子商务化进程。青岩刘是义乌 电子商务产业发展中一个代表和缩影，通过夫妻店”的商 贸模式、周边服务的集成模式、众创集聚的创新模式，不断 实现创业模式的升级与演进，其内在动力是小商品市场的外 溢效应、不同市场形态的竞争与合作、产业空间集聚的共同 作用 □［关键词］义乌小商品专业市场；产业集聚；青岩刘淘 宝村；众创模式 □［中图分类号］F062.9 ［文献标识码］A ［文章编号］1009-6043 (2017) 04-0072-03 Abstract： The professional market of Yiwu petty commodities has developed multipie stages? The interaction of the industrial cluster, internationaltrade and professional exhibitions has walked out of a fabricated characteristic development way. The development of petty commodities industry has become a very important part in the supply chain of international trade under the background of the absence suitability, supply support of traditional market， region and location advantage? Qingyanliu is a representative and microcosm in Yiwu e-commerce industry development, and realizes the upgrade and evolution of entrepreneurial model by means of the commerce model of mom-and-pop store, the integration model of peripheral service and the innovation model of public business agglomera tiori. Its int rinsic motivation is the interaction of spillover effect of petty commodities market, competition and cooperation of different market forms and industrial space agglomeration. of regionaladvantage resources.With the vigorousdevelopmentof the e-commerce market，Yiwu pettycommoditiesdrives the e-commerceprogress oftraditional of regional advantage resources. With the vigorous development of the e-commerce market， Yiwu petty commodities drives the e-commerce progress of traditional industries by means of high online sales □ Key words : professional market of Yiwu petty commodities, industrial agglomeration, Qingyanliu Taobao village, public business model 一、青?r刘淘宝村概况 青岩刘村位于浙江省义乌市江东街道，因2014年11月 19日，国务院总理李克强来访，肯定了其众创模式，而名声 鹊起。青岩刘村于2006年完成了 “旧村改造”，即义乌新 农村建设的一个举措，整个村子整体规划、统一建设，每家 每