报业地数字化转型与媒介融合战略研究.pdf

NEWSPAPERRING DIGITALIZATION TRANSITION AND MEDIA CONVERGENCE STRATEGY RESEARCH ABSTRACT Information dissemination technology, beginning from the 90s of last century, swept over the whole world overnight and information explosion caught the existing traditional media on the wrong foot. Under the impact of some portals such as Yahoo, Sina, Netease, Sohu and newly emerging Internet media such as Google, Facebook, Twitter and Blog, with characteristics of search technology, interactive mode and instant dissemination, traditional media collapsed at the first blow. Print media who bore the brunt of the effect and swept all obstacles in the way, shrunk and even died out rapidly. Looking back upon mass media development history, from language dissemination to word dissemination, from digital dissemination to network dissemination, every dissemination pattern development progress was branded by technology: the emergence of printing and paper making technology led to the appearance of magazine and newspaper; the     progress of radio technology made broadcast and television media prosperous. Continuous popularization of digital technology not only brought about new media terminal such as network and mobile phone, but also made traditional media had revolutionary change. We are not technology determinist, newspapering ever arose from papermaking technology and printing technological revolution, and enjoyed the flourish brought by technology progress and lasted the lege