毕业论文--基于问卷星平台调研我校大学生消费现状及对策研究.docVIP

PAGE I 本科毕业论文 基于问卷星平台调研我校大学生消费现状及对策研究 院（系、部）名称： 专业名称： 学生姓名： 学生学号： 指导教师： 2015年6月10日 河北科技师范学院教务处制 摘要 摘 要 消费是人们最基本的社会行为之一，大学生是第一次进行独立生活的社会群体，消费又是大学生活中的一个重要部分。大学生作为没有经济独立的高消费群体，没有固定的个人收入却已经在这个没有“墙”的大学校园里开始了社会生活。大学生作为社会中特殊的消费群体有着其特殊的消费方式。他们代表着最先进的流行文化，也同样是年轻有活力的代名词。大学生群体对于生活的理解，对于物质消费的观念与抉择都有他们自己独特的见解，思维方式和鲜明的特点，这取决于大学生所受的高等教育、生活环境和学习环境以及本年龄段的特殊的心理特征。如何积极引导大学生群体建立正确积极的价值观和消费观已经成为大学思想政治工作与高校德育重要的部分。为了对大学生消费行为进行分析，为了大学生拥有健康消费方式而提出建议，本文以河北科技师范学院学生为调研对象，对大学生消费情况进行了调查分析。研究采用问卷调查与个案访谈相结合的方法，分别从消费水平、结构、方式、以及消费的心理特点及其影响因素、解决方法、新媒体下的网络消费等几方面进行了问卷的统计分析，发现我校大学生在日常的消费行为盲目消费，超前消费，冲动消费，感性消费等不良消费行为。对此提出了一些针对性意见以及对如何培养我校大学生健康的消费观提出建议。 关键词：大学生；消费观；消费现状；对策研究； 摘 要 Abstract Consumption is one of the most basic forms of social behavior. College students are a group of people who try to live independently by themselves for the first time, and consuming plays an important role in their daily life. However, as the group with high level of consumption, but without economic independence, the college students have already begun their social activities in the campus. College students have their own ways of consuming. Being the special group, they reflect the most popular culture and represent the vigor of the youth. Their comprehensions of life, and the unique views on consumption are due to the higher education they had received, the living and studying atmosphere they were in, and the special psychological characteristics that they had only in this age. Nowadays, the issue of guiding students to establish the positive views and consumption outlook has already become the important part in the work of ideological and ethical education in campus. In order to analyze the consuming behavior of the students and propose the useful suggestions on helping them to have a healthier consumption pattern, we conduct a survey by choosing students from Hebei Normal University of Science and Technology as our respondents. Through distributing our qu