网游之地下城与勇士(DNF)商人营销策略————以粉色装.doc

. . SJ006-1 SJ006-1 毕 业 论 文 题目： 网游之地下城与勇士（DNF）商人营销策略————以粉色装备为例 二级学院： 经济与管理学院 专 业： 市场营销 班级： 09营 学生姓名： 学号： 指导教师： 职称： 评阅教师： 职称： 2013 年 5 月 . 摘 要 DNF商人是指通过对该网游中的游戏装备、材料、金币等物资进行买卖从而获取利润的非正常游戏玩家，即不是为了体验游戏副本，只在游戏大厅中游走从事各种获利方式的一类人.商人可以将在游戏中获取物资通过游戏内部交易或者淘宝网、5175等交易网站对玩家进行出售从而获利，目前DNF商人的主要分销方式为拍卖行、摆摊、喇叭喊话售卖以及交易网站交易.目的：运用自己所学营销知识对地下城与勇士（DNF）商人营销策略的研究，分析其存在的不足找出合理解决方案，为商人正确把握市场行情，做出正确判断，积累财富提供见解;加深自己对营销策略理论知识的认识，更好的运用自己所学专业知识来解决生活中遇到的实际问题.在此我对前商人们的一些方法经验进行总结并提出个人的一些观点. 关键词：营销策略 竞争者 分销渠道 粉色装备 . Dungeon Fighter Online Games (DNF) the business marketing strategy -- -- with pink equipment as Example Abstract DNF businessman is refers through the sale of the online games in the game equipment, materials, gold and other materials so as to obtain profits than normal game game player ,That is not to experience the copies of the game, just take one class of people engaged in a variety of profit mode in the game hall in the middle. Merchants can get in the game material through in-game transactions or , 5175 trading site for game player to sell for profit, At present the main distribution DNF traders for auction, a loudspeaker, sales and trading site transactions. Objective: to apply their learned knowledge to the Dungeon Fighter Online Marketing (DNF) study on business management method, analysis its problems to find a reasonable solution for the businessman, correctly grasp the market, to make the right judgments, the accumulation of wealth to provide insights; Deepen their understanding of the marketing strategy, better use of their professional knowledge to solve practical problems encountered in life. I on the experience of some methods of business people are summarized and put forward some personal views. Keywords: marketing strategy competitors distribu