内容营销工作手册_企业内容营销入门指南（英文版）.pdf

用户上传 更多免费报告请查看研报客 CONTENT MARKETING WORKBOOK A Beginner’s Guide to Applying Content Marketing to Your Business Second Edition 用户上传 更多免费报告请查看研报客 Table of Contents Introduction: Your Content Marketing Transformation 3 Section 1: Building a Content Creation Framework 4 Section 2: The Power of Storytelling6 Section 3: Generating Content Ideas8 Section 4: Planning a Long-Term Content Strategy 10 Section 5: Becoming an Effective Writer13 Section 6: Extending the Value of Your Content Through Repurposing 15 Section 7: How to Effectively Promote Content 18 Section 8: Measuring and Analyzing Your Content21 Section 9: Developing a Growth Marketing Mentality23 Section 10: Creating Topic Clusters and Pillar Pages 25 The Results: Your Completed Workbook 28 CONTENT MARKETING WORKBOOK 2 用户上传 更多免费报告请查看研报客 Introduction Your Content Marketing Transformation Welcome to the Content Marketing Workbook! You’re here because you want to apply content marketing concepts to your business, turning yourself into a lean, mean content-marketing machine. To start, what is content marketing? Content marketing is a strategic marketing and business process focused on creating and distributing valuable, relevant, and consistent content. This content is meant to attract and retain a clearly defined audience and, ultimately, drive profitable customer action. When done correctly, content marketing helps create a relationship with your audience, which leads to trust. And if your audience trusts you, they’ll be more willing to do business with y