a创智天地品牌构建资料教材.pptVIP

Executive Summary From Good to Great 从优秀到卓越 From Good to Great 从优秀到卓越 From Good to Great 从优秀到卓越 From Good to Great 从优秀到卓越 From Good to Great 从优秀到卓越 From Good to Great 从优秀到卓越 Vision 远景目标 Mission Statement 使命 Process 进程 Overall Concept 整体概念 INTEGRATED PLATFORMS 综合平台 Venture Capital Platform 风险投资平台 Yangpu: Venture Capital Positioning杨浦: 风险投资定位 Digital City Framework 数码城市框架 Sustainability Structure可持续性结构 Example: Equity – Equality (Economy – Social) Sustainability Structure 实 例: 经济效益 – 均衡发展 (经济 – 社会) 可持续发展模型 Value of Branding 品牌推广的价值 Process： It’s a Journey of Re-discovery过程： 重新发