新编商务英语精读第4册unit.pptVIP

Unit-1 Teaching Aim Reading I 广告 广告是为了某种特定的需要，通过一定形式的媒体，消耗一定费用，公开而广泛地向公众传递信息的宣传手段。广告有广义和狭义之分，广义广告包括非经济广告和经济广告。非经济广告指不以盈利为目的的广告，又称公益广告，如政府行政部门、社会事业单位乃至个人的各种公告、启事、声明等，主要目的是推广；狭义广告仅指经济广告，又称商业广告，是指以盈利为目的的广告，通常是商品生产者、经营者和消费者之间沟通信息的重要手段，或企业占领市场、推销产品、提供劳务的重要形式，主要目的是扩大经济效益。 Advertising is the paid, non-personal promotion of a cause, idea, product, or service by an identified sponsor attempting to inform or persuade a particular target audience. Advertising has evolved to take a variety of forms and has permeated弥漫；渗透nearly every aspect of modern society. Every major medium is used to deliver the message。 事件一：有资料表明，2005年，蒙牛在“超女”上投入了1400万元冠名费、8000多万元的后续支持，近1亿元的总投入，换来了品牌价值的大幅提升，以及蒙牛酸酸乳25亿元的销售业绩。 事件二：脑白金 事件三：雕牌透明皂transparent soap Commercial Ads Public service announ -cement  Pre-reading Pre-reading-I A fair is a market exhibition at which producers, traders, and consumers meet either to buy or sell goods and services. Before the development of transportation and marketing, fairs provided the primary opportunity for the exchange of merchandise, and served as centers of community social life. With the expanding of commerce, trade fairs declined and to a large extent were replaced by outdoor and indoor general markets. In the 17th century pleasure fairs, dominated by entertainment such as plays, because popular. International trade fairs, devoted solely to commercial display and directed toward businessmen, have also become popular since World War2. Today the exposition which combines entertainment and commerce is a new form of fairs. Pre-reading-II Text-1 Text-2 Text-3 Text-4 Text-5 Text-6 Text-7 Text-8 Background Information Background Information Background Information Background Information Background Information Background Information Background Information Background Information Background Information Background Information Background Information Background Information Background Information Background Information Background Information B