数字媒介传播 第一章数字传播Digital Communication.ppt

mergers and acquisitions * 借以获取产品或服务的过程直接交给消费者 * 数字传播Digital Communication Chapter 1 Communication: Mass and other Forms 1.1The communication Process Encoding Source Receiver Decoding Decoding Receiver Source Encoding Message Channel Message Channel Feedback Feedback Noise (interference) Noise (interference) Elements of the Communication Process pp.5 1.1.1 Transmitting the Message Source Initiates the process by having a thought or an idea that he or she wishes to transmit to some other entity. May or may not have knowledge about the receiver Can be single individuals, groups, or even organizations Encoding- encoder Refers to the activities that a source goes through to translate thoughts and ideas into a form that may be perceived by the sense. Message The actual physical product that the source encodes. Channels The ways the message travels to the receiver. Your examples? 1.1.2 Receiving the Message Decoding- decoder Consists of activities that translate or interpret physical message into a form that has eventual meaning for a receiver. Receiver The target of the message. 1.1.3 Feedback Refers to those responses of the receiver that shape and alter the subsequent messages of the source. 1.1.4 Noise Anything that interferes with the delivery of the message. Three types of noise: Semantic, mechanical, environmental 我叫他去。 我要炒肉丝。 Example Examples 1.2 Communication Settings 1.2.1 Interpersonal Communication One person (or group) is interacting with another person (or group) without the aid of a mechanical device. 1.2.2 Machine-Assisted Interpersonal Communication Combines characteristics both the interpersonal and mass communication It allows the source and receiver to be separated by both time and space. Source Encoding- two stage pp.10 Channels Messages Decoding-one or more stages pp.10 Receiver Feedback email Telephone 1.2.3 Mass Communication The process by which a complex organization with the aid of one or more machines produces and transmits public m