商务英语函电第二章Establishment of Business Relations.ppt

《商务英语函电》 根据教材《商务英语函电》 (第一版) 主编：高玉清 朱林莉 Module 2 Establishment of Business Relations  ?【learning objectives学习目标】 (1) Knowledge (知识目标) Know the channels of finding new customers Master the words and phrases of establishing business relations Master the contents and methods of business relations establishing letters (2) Skills （能力目标） Be able to use skillfully use the related language of establishing trade relations Be able to be good command of writing business establishing letters (3) Personal quality （素质目标） To develop the ability of discovery or exploratory learning, trying to find out the rules and or the strategies for reaching the goal of the jobs in the project ; To learn how to communicate and cooperate with your companions or co-workers; To train students ability of self-learning and problem-solving The situation and tasks Situation China National Garments Imp. Exp. Corporation, Dalian Branch have obtained a potential importer (Fashion Trading Co. Ltd. in London) from the Commercial Counsellors Office of the British Embassy in Beijing, from which they note that they are in the market for silk blouses. Tasks： 根据以上情景应该写什么样的信函？ 这封信函应包括什么内容？ 这些内容该如何排列？ 拟写一封建立贸易关系函。 ? Lead In No customers, no business. In International business ,It is very important to have wide business channels. To establish business relations, is the basis for enterprises to develop and expand the business To establish business relations with prospective dealers is one of the vitally important measures either for a newly established firm or an old one that wishes to enlarge its business scope and turnover. Example-- Letter 1 Dear Sirs， ? Through the courtesy of Chamber of Commerce in Toronto, we learned that you are the main exporter of Chinese fashion accessories. We are writing in the hope of establishing business relation with you. ? We have been deal in fashion accessories for many years. At present, we are interested in various