传播学视角下的科学可视化研究-科普研究.pdf

6 20 13 12月 8 卷 总 47 期 传播学视角下的科学可视化研究 国燕 汤书昆 （中国科学技术大学科学传播研究与发展中心，合肥 230026） [摘 要] 科学可视化本是计算机图形学的研究领域，与多个学科密切交叉 广泛应用于科学研究领域 同时也 在科学教育和科学普及领域有着较多的应用。本文从科学传播及图像传播的视野下关注科学可视化 从中外的 前沿科学成果的可视化形式差异入手 提出在新的社会环境下科学可视化不断演变产生新的形态 指出随着公 众理解与参与科学的程度不断提高，科学可视化的5W 要素已经发生了变化。在新的时代背 下 从传播学的 角度来研究科学可视化，提升科学可视化的传播效果是一项崭新的课题。 [关键词] 科学可视化 科学传播 图像传播 可视化表达 [中图分类号] C9 15 [文献标识码] A [文章编号] 1673-8357 (20 13) 06-0020-07 A Perspective of the Scientific Visualization from the Viewpoint of Communication Wang Guoyan Tang Shukun （Develop ment and R es earch Center of Sc ience Communication ，USTC，Hef e i 230026) Abstract ：The scientific visualization is the research domain of the computer graphics. It has close relation with other subj ects. Besides it is widely applied in the domain of research science education and science popularization. This paper focuses on the scientific visualization from the viewpoint of science communication and graphic communication. Starting from the visual form difference of the domestic and foreign achievements it points out that the scientific visualization generates new form through constant evolution under new social environment. Besides it analyzes three-layer communication relation during the process of scientific visualization. Moreover it indicates that with the increasing degree of the public understanding and participation in science 5W elements of the scientific visualization has already been changed. Under new historical background researching and improving communication effect of scientific visualization from the viewpoint of the com