4我国汽车市场营销现状及发展 趋势.docVIP

PAGE PAGE 21 我国汽车市场营销现状及发展趋势 【摘要】：我国汽车销售模式包括特许经营的专卖店、汽车超市、集合汽车专卖店的汽车交易市场和汽车园区等模式,这些模式各有利弊。当前,我国一级市场仍以集整车销售、零配件、售后服务和信息反馈于一体的专卖店模式为主,而在二级市场上则以交易市场模式为主。今后随着我国汽车企业的逐步成熟以及国外企业的竞争,我国汽车销售模式将会向多样化、复合化、扁平化、信息化和一体化趋势发展。 【关键词】：汽车市场 营销现状 发展趋势 【Abstract】:China automobile sales models including franchise shops, cars supermarkets, the automobile trading markets gathering up the cars shops and cars parks and so on, these models have their pluses and minuses. Currently, the primary market in our country is still based on truckload sale, spare parts, service and information feedback in one of the shops m