品牌背后的企业系列报告-26页.pdfVIP

THE COMPANY BEHIND THE BRAND II: IN GOODNESS WE TRUST The Company behind the Brand II: In Goodness We Trust 1 One of the more frequent “ conversations we are having with our clients today is how can a company keep itself and its reputation from harm? As our new study shows, preparedness must be approached from two angles. First, ensure that INTRODUCTION the organization, not just its products and services, is purposeful — good for all In an age when business reputations are stress-tested on a daily basis, the its stakeholders, external