企业行为与产业组织概述.ppt

图5. 索斯蒂.特尔玛的平均成本和边际成本曲线 成本 $3.50 3.25 3.00 2.75 2.50 2.25 2.00 1.75 1.50 1.25 1.00 0.75 0.50 0.25 产量 (每小时柠檬水杯数) 0 1 4 3 2 7 6 5 9 8 10 ATC Relationship Between Marginal Cost and Average Total Cost Whenever marginal cost is less than average total cost, average total cost is falling. Whenever marginal cost is greater than average total cost, average total cost is rising. 边际成本和平均总成本之间的关系 只要边际成本小于平均总成本，平均总成本就下降。 只要边际成本大于平均总成本，平均总成本就上升。 Relationship Between Marginal Cost and Average Total Cost The marginal-cost curve crosses the average-total-cost curve at the efficient scale. Efficient scale is