Page 195 Lectures Lecturing has several advantages. It is a quick and simple way to provide knowledge to large groups of trainees, as when the sales force needs to learn the special features of a new product. You could use written materials, but they may involve considerably more production expense, and don’t encourage the give-and-take questioning that lectures do. Page 195 Whether the medium is a textbook, computer, or the Internet, programmed learning (or programmed instruction) is a step-by-step self-learning method that consists of three parts: 1. Presenting questions, facts, or problem
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