中国手机企业开拓印度市场的现状及策略分析.docxVIP

中国手机企业开拓印度市场的现状及策略分析 中国手机企业开拓印度市场的现状及策略分析 State?and?strategy?analysis?of?Chinas?mobile?phone?companies?to exploit?India?Market 摘要 随着国产手机行业的不断崛起和国内市场趋于饱和，越来越多的中国手机企业把 目光投到海外，印度由于其得天独厚的条件成为中国手机企业开拓海外市场的热门地 区。中国手机企业开拓印度市场对于中国手机企业占领国际市场，树立品牌形象具有 积极作用。通过对企业开拓印度市场的策略、渠道、市场占有率等的分析，并以此向 中国手机企业作为新兴力量与世界传统手机品牌世界市场提供建议和对策。 国产手机企业在开拓海外市场的过程并非一帆风顺，各种贸易壁垒和专利壁垒阻 碍着中国品牌走向世界，这对于我们发展民族工业，进行外贸出口，树立品牌形象非 常不利。所以对这个方向的研究具有重要的意义。 关键词：中国手机企业；开拓；印度市场；现状；策略 . -?I?- 中国手机企业开拓印度市场的现状及策略分析 State?and?strategy?analysis?of?Chinas?mobile?phone?companies?to exploit?India?Market Abstract With?the?domestic?mobile?phone?industry?continues?to?rise?and?the?domestic?market?is saturated,?Chinese?mobile?phone?enterprises?more?and?more?the?eyes?cast?to?overseas?to?India due?to?be?the?unique?conditions?of?Chinese?mobile?phone?enterprises?to?open?up?overseas market?hot?region.?Chinese?mobile?phone?companies?to?open?up?the?India?market?for?Chinas mobile?phone?companies?to?occupy?the?international?market,?and?establish?a?positive?role?in the?image?of?the?brand.?Through?the?analysis?of?the?strategy,?channel?and?market?share?of?the enterprises?to?develop?the?India?market,?and?to?provide?suggestions?and?Countermeasures?to the?Chinese?mobile?phone?enterprises?as?a?new?force?and?the?world?market. Domestic?mobile?phone?enterprises?in?developing?overseas?markets,?the?process?is?not smooth?sailing,?all?kinds?of?trade?barriers?and?patent?barriers?hindering?Chinese?brands?to?the world,?which?for?the?development?of?our?national?industry,?foreign?trade?and?exports,?set?up the?brand?image?is?very?unfavorable.?So?the?research?of?this?direction?is?of?great?significance. Keywords:?China’s?mobile?phone?companies;Expoit;India?market;State;Strategy -?II?- 中国手机企业开拓印度市场的现状及策略分析 目录 摘要?..................................................................... I Abstract?................................................................ II 目录?................................................................... III 一、? 中国手机企业开拓印度市场的背景?