创新商务模式推动行业发展-中国移动数据部无线增值业务展望及策略.ppt

The answer is to open up more markets with the Telco platform. Enable more upstream customers to interact with downstream players (consumers AND enterprises). This approach leverages a wide range of Telco assets and enables the operator to add value (and so source revenue) from a wider pool of customers. Enable others to use Telco capabilities to meet their needs to better serve their customers. Don’t invent services – enable them. 2 THINGS NEED TO HAPPEN FOR THIS MARKET TO DEVELOP: Needs operators to have a much more granular view of customers. 6-12 customer segments is insufficient to meet the specific needs of upstream customers. The advertising industry has asked for this and operators have been doing at least part of this for years. With adult content – the revenue stream that dare not speak its name. Mobile operators already, today, screen customers for age prior to delivering adult material. Operators, rightly, want to protect their brands and customers from inappropriate material. This is particularly true of minors. This kind of capability is equally appropriate for targeting content, including advertising AND UPSTREAM CUSTOMERS ARE WILLING TO PAY FOR IT. There needs to be a collection of aggregators and wholesale providers to add liquidity through increased distribution and x-operator capabilities for upstream customers. We don’t envisage a single all-singing-all-dancing platform. Each operator will develop their own to a set of agreed standards. Channel partners are critical to lubricate the process. This role and these players are not new, they already exist in the bulk SMS market through such players as Mblox and we see this role being crucial to the successful development of the Telco platform play. If these 2 changes happen, we believe that operators will be in a strong position to facilitate digital interactions as a logistics service provider for data. 3大客户群 20条产品线 200多种产品 消息类、资讯类、互联网类、音乐类、游戏类、图像类、商务类、位置类 如：手机报、无线音乐、手机电视、手机动漫…… 个人客户 标准集团