麦肯锡案例分析题及答案.docxVIP

Client?Goal:?Should?Great?Burger?acquire?Heavenly?Donuts?as?part?of?its?growth?strategy? Our?client?is?Great?Burger?(GB)?a?fast?food?chain?that?competes?head–to-head?with?McDonalds, Wendys,?Burger?King,?KFC,?etc. Description?of?Great?Burger GB?is?the?fourth?largest?fast?food?chain?worldwide,?measured?by?the?number?of?stores?in?operation.?As most?of?its?competitors?do,?GB?offers?food?and?combos?for?the?three?largest?meal?occasions: breakfast,?lunch,?and?dinner. Even?though?GB?owns?some?of?its?stores,?it?operates?under?the?franchising?business?model?with?85 percent?of?its?stores?owned?by?franchisees?(individuals?own?and?manage?stores,?pay?franchise?fee?to GB,?but?major?business?decisions?(e.g.,?menu,?look?of?store)?controlled?by?GB). McKinsey?study As?part?of?its?growth?strategy?GB?has?analyzed?some?potential?acquisition?targets?including?Heavenly Donuts?(HD),?a?growing?doughnut?producer?with?both?a?U.S.?and?international?store?presence. HD?operates?under?the?franchising?business?model?too,?though?a?little?bit?differently?than?GB.?While GB?franchises?restaurants,?HD?franchises?areas?or?regions?in?which?the?franchisee?is?required?to?open?a certain?number?of?stores. GBs?CEO?has?hired?McKinsey?to?advise?him?on?whether?they?should?acquire?HD?or?not. QUESTION?1 What?areas?would?you?want?to?explore?to?determine?whether?GB?should?acquire?HD? ANSWER?1 Some?possible?areas?are?given?below.?Great?job?if?you?identified?several?of?these?and?perhaps?others. ? Stand?alone?value?of?HD o Growth?in?market?for?doughnuts o HDs?past?and?projected?future?sales?growth?(break?down?into?growth?in?number?of stores,?and?growth?in?same?store?sales) o Competition?–?are?there?any?other?major?national?chains?that?are?doing?better?than HD?in?terms?of?growth/profit.?What?does?this?imply?for?future?growth? o Profitability/profit?margin o Capital?required?to?fund?growth?(capital?investment?to?open?new?stores,?working capital) ? Synergies/strategic?fit o Brand?quality?similar??Would?they?enhance?or?detr