商务英语实训Project 5.pptVIP

Part 8 Summary ◆The basic knowledge of the introduction of functionality of products ◆The main steps of introduction of functionality of products ◆The introduction of product functionality needs focus on the stronger points of the products compared with other similar products. The introduction of product functionality 1.PSP 3000 is more than a gaming console.2.With the ability to stream video, access the Internet, playback music and videos, and store images, amongst a host of other features, PSP 3000 shows adults that it is a force to be reckoned with. 3.It is becoming the popular choice for gaming and entertainment needs. 4.PSP 3000 as the ultimate connectivity device which boasts features that you would need 2 or 3 other electronic devices to accomplish. 5.It enriched with vitamins and essential minerals. It can thoroughly remove make-up and purify your skin. 6.TIMEWISE, 3-in-1 Cleaner gently clear away impurities as it begins the process to erase the visible signs of aging and restore the look of younger skin. Reinforcement 1.What’s more, it is fragrance-free and non-comedogenic. 2.Furthermore, with the foaming texture and fruity fragrance, it provides your skin a delightful sensation of well-being. ◆Following are some replies or questions you can make when someone introduces the product functionality:1.How’s your new model better than the competitors’? 2.What other selling points? 3.What’s the functionality? 4.Sounds impressive / great, how about other functionality? 5.Could you show me …? 6.But I don’t think it’s suitable for me. Task 3 Advertisement Part I Background Introduction In Western countries, almost everything goes in terms of content, style and substance. Advertising can incorporate controversial political tones, social tones, partial nudity, etc. to capture the attention of consumers and entice them to make a purchase. Of course, this doesn’t mean that illegal representations or violations of the law are