汽车专业英语Unit 6 PPT.pptxVIP

Unit6　Automobile business English汽车商务英语;Lesson 1 Automobile marketing汽车营销;Part one – stimulate students’ interest (激发兴趣);Part Two-Study Preparation（学习准备）;strategy [?str?t?d?i]? n.策略，战略 franchise [?fr?nt?a?z]? vt. 赋予特权 tangible [?t?nd??bl]? adj. 可触知的，确实的；有形的 integrate [??nt?gre?t] vt.使成为一体，使整合 prospect [?pr?spekt]? n.前景，期望 2.Phrase learning （短语学习） refer to : 意指……. carry out :实施，执行，实行 evolve …into…演化，进化，发展 as well as : 也，还，同样 at present: 当前，目前 as for :关于 in the meanwhile:与此同时;Part Three-Text(阅读资料);Marketing is different from sales or promotion. The marketing activities conducted by modern enterprises include the marketing research, market demand estimate, new product development, pricing, distribution, logistics, advertising, personnel promotion, sales promotion and after-sale services and so on.;2. Brief Introduction of Automobile Marketing Automobile marketing is the best choice among the numerous manufacturers, multiple brands and automobile models flooding the market. Seller’s market has been totally evolved into the buyer’s market, and the automobile industry has accelerated the process of survival of the fittest. However, to fast and effectively promote the business performance of the enterprise depends on the scientificity and rationality of the marketing strategy as well as the executive capability of the marketing talents and marketing team of the enterprise. The notion of enterprise marketing undergoes the transition from “production-oriented” to “customer-oriented”, as well as “basing sales on production” to “basing production on sales”; hence, the motto of modern enterprises is that “customers are the God”.;3. Current Situation of Automobile Marketing Model in China At present, the main automobile marketing model in China is the franchised stores, ordinary dealers and tangible automobile market. Franchised stores constitute the main marketing model that the current automobile manufacturers actively promote. The operation, sales and services are r