基于关联规划挖掘的零售商场购物篮分析与应用【毕业论文】.docx

本科毕业论文 （20 届） 基于关联规划挖掘的零售商场购物篮分析与应用 所在学院 专业班级 信息管理与信息系统 学生姓名 学号 指导教师 职称 完成日期 年 月 随着经济的快速发展，零售业为了提高营业额，已经开始从简单的增加规模转换到提高资源利用率、优化资源配置来提高销售额了。在转型中，有一种方法就是利用数据挖掘技术中的关联规则算法来找出商品之间在顾客的交易记录中隐含的某种关联关系，通过找出这种关联关系，可以针对这种关联关系制定特定的商品布局来提高超市的资源配置，提高销售效率，提高销售额。 这种方法在国外已经应用得相当成熟，但是在国内还是处在发展阶段，还没发展到成熟阶段，而且在利用数据挖掘技术与超市商品布局设计的结合方面研究不多。本文通过收集某超市的交易数据，主要利用数据挖掘关联规则中的Apriori算法对该超市的数据进行关联规则挖掘，这里涉及到算法中的支持度和置信度的设置，支持度和置信度关系到关联的强度，也关系到计算量的大小。通过Apriori的算法，在收集到的数据中通过数据挖掘相关算法得到某几种商品之间的强关联关系，得出强关联规则之后用兴趣度来分析结果的利用价值，最终根据有意义的、有价值的强关联关系来对该超市的商品布局进行优化，不仅要分析该超市现有的布局模式，还要依据通过收集到的数据分析出来的结果对该模式进行适当的优化。 关键字：零售业，数据挖掘，关联规则，Apriori算法，兴趣度，商品布 Abstract With the rapid economic development, in order to improve the retail turnoverthere has started to improve resource utilization, optimize the allocation of resourcesto increase sales from simply increase the size of the space of retail turnover. In thetransition, there is a way is to use data mining technology association rules algorithmto find merchandise transactions between the customers implied some kind ofrelationship, by identifying this association, for this association can trade relations todevelop specific layout to improve resource allocation supermarket, improve salesefficiency,increasesales. This approach has been applied abroad quite mature, but in the country still inthe development stage, has not developed to a mature stage. By collecting asupermarket transactions, mainly using data mining association rules in thesupermarket data Apriori algorithm mining association rules, here it comes to settings,support for and confidence in the relationship algorithm support and confidence to thestrength of association, but also to the calculation of the size. By Apriori algorithm toobtain the data collected in the strong relationship between certain types of goods,with the degree of interest to analyze the use value of the results, the final based onmeaningful, valuable and strong relationship to the supermarket Goods layout putf