蒙古族旅游产品开发研究.docxVIP

蒙古族旅游产品开发研究摘要 从当代市场营销观点来讲，旅游产品指的是和旅游业相关的消费品，是旅游研发设计单外所生产，让旅游工作者所推销的产品，它包含消费者在游览时期采购的生活用品、纪念品等各类实物商品。这些相关产物只可以实现购买者出外旅游时采购的需要。从改革开放到现在，中国的旅游业以史无前例的发展速度，取得了杰出的成绩，旅游业在国民经济的地位逐年增加。此中，旅游产品的收入是旅游业收入的最主要构成，而且是我国旅游业成熟的标志。是以，我国相关部门对旅游产品的研发更加关注，但是对于内蒙古地域旅游产品的研发却很少，也很不全面，在自治区的旅游产品研发部门科学统计现状的基本上，本文拿出了内蒙古区域旅游产品发展的计策。通过对自治区的发展史、人文、自然与环境、与风俗的专研，将此加入到自治区风俗民情旅游产品的发明之中，可以从根源上提高旅游产品的艺术文化与民族文化o希望这一主题研究可以为内蒙古旅游产品设计提供了一些参考应用方法,从而促进蒙古传统文化的继承发扬，促进内蒙古民族文化创意产业和旅游业的可持续发展。 关键词：旅游产品；开发；传统文化元素；产品设计 Research on the development of Mongolia tourism products Abstract In terms of the modern marketing concept, refers to the products of tourism istourism commodity, is by the material production sector produced by engaging incommercial workers to the sale of goods. It contains travel time to buy dailynecessities, souvenirs and so on all kinds of physical goods. These tourism productscan only meet the needs of tourists traveling abroad shopping needs. From the reformand opening up to now, Chinas tourism industry at an unprecedented pace ofdevelopment and achieved outstanding results, the tourism industry position in thenational economy has increased year by year. Among them, the tourism products ofincome is tourism income constitutes an important part of, is also Chinas tourismindustry mature sign. Therefore, our country related Department of tourism productspay more attention, but research in Inner Mongolia regional tourism products rarely, isalso not comprehensive enough, in the region of Inner Mongolia tourism productdevelopment department of scientific analysis of the current situation based on, thispaper presents the regional tourism product development in Inner Mongolia slightly.The history of Mongolian, humanities, nature and the environment, and folklorestudies, this into the Mongolian folk custom tourism product design can improvetourism products of art culture and national culture from the root. I hope this topic canprovide some reference methods for the design of