市场营销学课堂展示教学课件Lascu_Chapter_08.pptVIP

Expansion Strategies and Entry Mode Selection Chapter Objectives Offer an understanding of company expansion strategies, entry mode selection, and the risks involved at each level. Describe different types of strategic alliances involving international companies. Going International: Evaluating Opportunities Consider drivers of international expansion in the environment: Competition. Regional economic and political integration. Economic growth. Technology. Converging consumer needs. Consider firm-related international expansion drivers: Product life-cycle considerations. New product devel