市场营销学课堂展示教学课件Lascu_Chapter_10.pptVIP

International Product and ServiceStrategies Chapter Objectives Evaluate the stages of international product life cycle and locus of operations and target markets at each stage. Identify the different dimensions of the international product mix with company illustrations. Examine the new product development process and the activities involved at each stage in international markets. Examine degrees of product newness and address the international diffusion process. The International Product Life Cycle The product life cycle illustrates a complex relationship between the product life stages and