河套大学精品课程建设.pptVIP

河套大学精品课程建设 院. 部. 系: 外语系 课 程: 泛 读 主讲教师: 薛志东 教 材: 《新编英语泛读教材》(上) 主 编: 王守仁 赵文书 (上海外语教育出版社) Unit 11 Advertisements Text A The Advertising Standards Authority: An Advertising Watchdog Choose the best meaning for each italicized word 1. The politician’s speech obviously distorted the truth about that event, he was lying to the people. A.revealed B.twisted C.interpreted D.destroyed 2. His claim that he is the son of a general has been proven to be a lie. A. statement B. request C. right D. belief 3. The precise nature of the disease has not yet been established. A. basic B. exact C. important D. significant 4. My room overlooked the garden. A. looked B. looked through  C. missed D. had a view of   5. TV commercials are very annoying because they often come in the middle of an interesting program. A. music B. advertisements C. viewers D. business 6. I wanted to comfort her, but Iunwittingly hurt her. A. intentionally B. comfortably C. unintentionally D. uncomfortably 7. The driver ignored the red traffic light and ran right into a car coming from the left. A. misunderstood B. noticed C. broke D. disregarded 8. Everyone says our team will win, but I’m skeptical. A. sad B. proud C. doubtful D. nervous 二. Decide whether each of the following statements is true or false. 1. The ASA acts as an advertising watchdog. 2. The function of the ASA is to publish ads. 3. An advertisement of a cosmetic promising to “take years off your life” can be believed. 4. The 500 rules of the British Code of Advertising Practice are a standard for media owners to judge what advertisements to publish. 5. The ASA can supervise all the advertisements with its own effort. 6. Publishers cannot accept any ad which is considered as against the British Code. 7. Advertisers