译林英语必修四Unit1Reading 课件 共23张.pptVIP

U NIT 1 The taste is good ！ Take apple, take the world! Cherish resources, protect the Earth! Cherish your life! Do they belong to （属于） the same kind of ads? Commercial advertisements Public service advertisements Reading Advertisements 1. Most people are not aware of how many ads are around them. 2. Advertisements are always meant to promote a product or service. 3. PSAs are only found in newspapers and on TV. 4. PSAs and commercial ads use some of the same methods. 5. Commercial ads can give us valuable information about how to live our lives. 6. An ad warning people against smoking is an example of a PSA. Commercial not PSAs Task 1 T or F Ads Types Definition Attitudes Conclusion 1.be _______to 2.be _______of 3.have______ 4.dont be a ______ Task 2 : Finish the mind map of ads 找出并划线文章中关于广 告的 定义，类型，态度 和 结论 。 定义 CAs Definition Examples Conclusion Task 3 : Finish the mind map of CAs 找出并划线文章中关于商业 广告的 定义 ， 例子 和 结论 。 商业广告 PSAs Definition Examples Task 4 : Finish the mind map of PSAs Conclusion 找出并划线文章中关于公益 广告的 定义 ， 例子 和 结论 。 公益广告 Ads Types Definition Attitudes PSAs CAs Conclusion Commercial advertisements Public service advertisements We must all use our intelligence and not be a slave to them! 1.be _______to 2.be _______of 3.have______ 4.dont be a ______ used aware intelligence slave Task 2 : Finish the mind map of ads An advertisement uses words and pictures to persuade people to buy a product or service , or to believe in an idea. CAs Definition Examples A commercial advertisement is one which someone has paid for to advertise a product or service. 1.One toothpaste ad Bright-teeth fights bad breath Conclusion We must not fall for this kind of trick. Task 3 : Finish the mind map of CAs 2.One grocery ad You are proud of your cooking, so shouldnt you buy the very freshest food?