销售管理有利润的客户关系2[精品].pptxVIP

Consumer Markets and Consumer Buyer Behavior;Objectives;Objectives;Harley “Hogs” account for 1/5 of U.S. cycle sales Sales have exceeded supply for years 1986-2000: Four stock splits, increase of 7,100%;Definitions;Stimulus Response Model Marketing and other stimuli enter the buyer’s “black box” and produce certain choice/purchase responses. Marketers must figure out what is inside of the buyer’s “black box” and how stimuli are changed to responses.;Characteristics Affecting Consumer Behavior;Hispanics 35 million consumers purchase $425 billion worth of goods and services. Expected to grow 64%