市场营销的定义和实际操作.pptxVIP

Pathfinder;Why Brand?;About Brand…;Parmalat light milk. 0% of fat.;Now with Auto transmission. JEEP CHEROKEE 2.8 CDR;Axe Effect.;Look, the new Audi RS1;What Is Marketing?;Four P Strategies;Aimed at a;In a;Unfortunately(?);The power of channel-about distribution;The selling process:;The purchasing process:;Execution is as Important as Planning;When making the Action calendar, avoid Conflict with other channel partners priorities Conflict with central marketing activities Channel partners selling in too many promotion simultaneously Repetitious use of identical promotion tactics Wasteful use of promotion money Over promoting a brand in a short period of time and no follow up action Critical action dates (launch date, peak sales seasons) and responsibilities being missing ;Co-ordinate key marketing and sales activities , ask does the channel have stock before promotion starts, have the salesgirl and promoter equipped with product knowledge / sales tools, is POS /gift ready in place are the shops /promoters/ LA well informed when is the critical action dates, dose it crash it any holidays or big events who need to be involved (central team, distributor, dealers, LA, promoters, ect.) who responsible for what The reporting milestone B 1 get 1 promotion takes at least 3 weeks for gift sourcing and delivery, POS design and printing, media booking;Access against your objectives Sales VS forecast (achievement %) Market share increase % No. of channel participating, Numerical distribution % increase POS coverage Promoter sell out Out of stock report ROI, Cost/unit sold Use of research Awareness level ;Do Not Miss Operator Opportunities;Share Your Experience ;Let’s make it happen!! ;1、有时候读书是一种巧妙地避开思考的方法。7月-207月-20Thursday, July 16, 2020 2、阅读一切好书如同和过去最杰出的人谈话。19:41:2319:41:2319:417/16/2020 7:41:23 PM 3、越是没有本领的就越加自命不凡。7月-2019:41:2319:41Jul-2016-Jul-20 4、越是无能的人，越喜欢挑剔别人的错儿。19:41:2319:41:2319:41Thursday, July 16, 2020 5、知人者智，自知者明。胜人者有力，自胜者强。7月-207月-2019:41: