可口可乐美国市场分析报告.pptx

Inside the minds and pockets of Latin American consumersHow consumers build price perception and its impact on retailers;THE COCA-COLA RETAILING RESEARCH COUNCIL – LATIN AMERICA;REVIEWING THE STUDY GOALS AND OBJECTIVES;;CONSUMER SURVEY DETAILS;ONLY CONSUMERS WHO SHOP REGULARLY IN AT LEAST ONE MODERN FORMAT STORE ARE RELEVANT FOR OUR ANALYSIS;21-34 years; Source: AC Nielsen, National Marketing Associations of each country;;CONSUMERS IN LATIN AMERICA CAN BE SPLIT INTO FIVE MAIN SEGMENTS;;…ALLOWING THE IDENTIFICATION OF SOME CONSUMERS TO WHICH SEGMENT THEY BELONG;INCLUDING A HANDFUL OF ATTIT