品牌安全手册.docxVIP

WHAT’S IN THIS PLAYBOOK? INTRODUCTION To build brand love, you need brand safety 10 key takeaways BRAND SAFETY TODAY Third-party cookies Third-party measurement Deepfakes Transparency Too much brand safety? MEDIA CHECK-LISTS Connected TV Digital Out-of-Home Location Data Audio Gaming CONCLUSION 2 2 3 5 6 7 8 9 10-11 12 13-15 16-18 19-20 21-23 24-26 27 4 TODAYBSARAFENT TOD AY AN OVERVIEW OF POLITICAL, SOCIAL AND TECHNOLOGICAL SHIFTS CURRENTLY IMPACTING BRAND SAFETY AT A MACRO LEVEL cookies measurement deepfakes audio gaming digital tv THIRD-PARTY COOKIES ARE BEING DEPRECATED The EU’s General D