海尔产品校园推广计划书（改版）.pdfVIP

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海尔产品校园推广计划书（改版）.pdf

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海尔产品校园推广策划书参赛院校：河北大学工商学院参赛主题：如何让海尔产品更好的满足大学生的需求？参赛组别：本科组团队名称：youth ealges 团队成员：于震常伟杰方世峰张可鑫常红芳海尔产品的校园推广团队：youth eagles ———————————————————————————————————— 目录海尔产品在校园的推广背景·························3 1、3C 产品·······································3 ·······3 2 、投币洗衣机····························· 3、迷你洗衣机····································3 二、海尔产品的 SWOT 分析························4 ···········5 1、海尔电脑··························· 2 、校园投币洗衣机································5 三、实地调研·····································5 ········7 四、海尔电脑营销思路整合················· 产品改良·········································7 2 、营销渠道······································7 ·······························8 产品推广·········· 信息反馈·········································8 ··9 五、市场营销推广策略··························· 1、产品改进（发动微博活动）：······················9 2 、利用图片制造话题······························10 ·10 3、微图片······································· 4 、微博畅想······································11 5、卡片创想······································11 ················12 6、和讯博客推广·················· 7、线下推广 ·····································13 - 2 - 海尔产品的校园推广