安达信咨询方法与工具资料库APP1M.DOCVIP

PAGE PAGE 11 Attachment I Main Information Requirements Marketing Sales Purchasing Production Quality Control Warehouse Accounts Payable Accounts Receivable General Ledger Control Marketing Marketing Forecasts Management of the periodic forecasting procedure Historical data analysis and evaluation Forecasting Reports by product line Marketing Plan Market demand analysis by product line Product Promotion Expenses (PPE) Marketing Plan distribution (internal offices and Retail) Product lines management Selection of products for each line Creation of the products range Creation of new products and Master File updating Technical specifications Product quiescence management Price management Pricing policy implementation Communication and diffusion of price/condition lists Gross Margin per product: calculation and evaluation Dr. Scholl’s pricing vs. competitors’ pricing Customer profiles management Updated customer database with all their commercial features Promotional investments and ROI analysis Customer surveys dealing with synthetic information Data retrieval and management from external market researchers Competitor profiles management Competitors’ strategy evaluation: Marketing Plan Historical analysis of sales Competitors’ customer portfolio analysis Data retrieval and management from external sources Monitoring the Marketing Plan Detailed analysis of: actual sales sales Profit Margins main results by product line and single product main results by CANVASS or by new products campaign Monitoring sales for the Retail Sales Master Files Integrated Master Files management, shared with Accounts Receivable and containing all the mandatory and optional data Integration with the modules of Warehouse Mgmt. and General Ledger Bill-to/Ship-to customer relationship management Price lists with the possibility of a batch updating Sales Order Management Master File information changes at order level Integration with order acquisition from external Salesmen Uniqu