安达信咨询方法与工具资料库COLLECT.DOC免费

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COMPARATIVE DATA COLLECTION METHODS Questionnaire Telephone Interview Face-to-Face Interview Focus Groups Advantages SYMBOL 183 \f Symbol \s 14 \h Provides consistent structure for responses SYMBOL 183 \f Symbol \s 14 \h Allows time for preparation by recipient SYMBOL 183 \f Symbol \s 14 \h Circulation will permit input from many sources SYMBOL 183 \f Symbol \s 14 \h Provides forum for later discussion SYMBOL 183 \f Symbol \s 14 \h Encourages analysis prior to field interviews SYMBOL 183 \f Symbol \s 14 \h Rapid SYMBOL 183 \f Symbol \s 14 \h Logistically simple SYMBOL 183 \f Symbol \s 14 \h Leverage to staff persons possible SYMBOL 183 \f Symbol \s 14 \h Low cost SYMBOL 183 \f Symbol \s 14 \h Large number of participants can be surveyed SYMBOL 183 \f Symbol \s 14 \h Relationships building SYMBOL 183 \f Symbol \s 14 \h Interactive SYMBOL 183 \f Symbol \s 14 \h Can be used as follow-up to questionnaire SYMBOL 183 \f Symbol \s 14 \h Creates partnership atmosphere SYMBOL 183 \f Symbol \s 14 \h Sharing and learning achieved SYMBOL 183 \f Symbol \s 14 \h Ability to sell project importance SYMBOL 183 \f Symbol \s 14 \h Brainstorming possible SYMBOL 183 \f Symbol \s 14 \h Creates partnership atmosphere SYMBOL 183 \f Symbol \s 14 \h Creativity SYMBOL 183 \f Symbol \s 14 \h Consensus Disadvantages SYMBOL 183 \f Symbol \s 14 \h May require significant time/effort to complete SYMBOL 183 \f Symbol \s 14 \h Misunderstandings possible without face-to-face contact SYMBOL 183 \f Symbol \s 14 \h Follow-on questions not possible without further contact SYMBOL 183 \f Symbol \s 14 \h May limit creativity of answer SYMBOL 183 \f Symbol \s 14 \h Not generally useful for process re-engineering benchmarking SYMBOL 183 \f Symbol \s 14 \h Lack of face-to-face contact SYMBOL 183 \f Symbol \s 14 \h Impersonal SYMBOL 183 \f Symbol \s 14 \h Reduced perceived commitment SYMBOL 183 \f Symbol \s 14 \h Not generally useful for process re-engineering SYMBOL 183 \f Symbol \s 14 \h Less content can

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