奥美：Running the Programme 执行课程.pdfVIP

Ref:TRAINING/TT/5RUN/rc Running the Programme Running the Programme 执行课程 执行课程 1 Ogilvy Mather Ref:TRAINING/TT/5RUN/rc The Training Cycle The Training Cycle 训练循环图 训练循环图 Identify Identify needs needs Measure the Measure the 确认需求 确认需求 Set change in Set change in objectives performance objectives performance 设立目标 评估行为 / 设立目标 评估行为 / 表现上的改变 表现上的改变 Select methods Select methods Run the Run the of measurement of measurement programme programme 选定评估方法 执行课程 选定评估方法 执行课程 Design the Design the programme programme 设计课程 设计课程