关于三星与苹果在中国发展策略的比较（英文）.pdfVIP

APPLE—The worlds top mobile phone SAMSUNG--a promising young person Apple incorporated ,the world’s largest IT technology enterprise ,is the most productive phones in the world. Since iphone series were released in 2007, it has pioneered a new different function, redefining the function of mobile phone, no matter from the appearance, design, performance and so on all these aspects make the company become the industry leader . In China, Chinese are more tend to the entertainment and access to internet function, even though the company enter Chinese market later than other companies ,it become one of the best communication companies. • Samsung is currently the worlds largest mobile phone maker • Samsung and Nokia are different, he followed Apples smart phone concept, improve the quality of their phones so that they become a world-class mobile phone manufacturer • In China,Samsung lock the target market at 22-35 years old of young white-collar workers,Samsung mobile phone brand positioning in the high-end and fashion • Strategy Analytics, according to the statistics of the Samsung electronics now controls 17.7% of Chinas smart phone market, • Samsungs smartphone market share in Chinas largest mobile phone manufacturer The first apple store in China Samsung mobile phone first appeared in China in 2001. 12 years of Chinas smart phone: Samsung Ultra Apple into a first Finance • On September 2012, Apple reached a record share price of more than $705 and closed at above 700 (With 936,596,000 outstanding shares (as of June 30, 2012)), it had a market capitalization of about $660 billion. At the time, this was the highest nominal market capitalization ever reached by a publicly traded company, surpassing a record set by Microsoft in 1999. • On Apples earnings report ,the CEO Tim Cook point