E族DIY网络营销推广专项方案.docVIP

题目： E族DIY网络营销推广方案 专 业： 电子商务 姓 名： 叶尔木克·波拉提别克 11月 摘要 DIY是英文“Do it yourself”（做自己）缩写。现在，穿衣不仅仅是为了保温身体，而是表现了一个新定义，那就是显现个人身份、跟随时尚、秀出个性。DIY比较受到大学生和青少年喜爱，DIY产品不仅能让学生和青少年消费得起，还能满足她们求异心理，秀出个人不一样性格，让她们在茫茫人海中展现自我。所以决定开展一项DIY彩绘项目，经过电脑设计、手绘设计来制作用户喜爱DIY T恤。由我团体来设计您想要图案和文字做印刷或刺绣T恤（情侣T恤、班服T恤、全家服T恤、社团团体服T恤等等）。 关键字：DIY；T恤；设计；电子商务；互联网。 Abstract DIY is English Do it yourself (do) the abbreviation. Now, dressing is not only to the insulation body, but reflects a new definition, that is individual identity, follow fashion and show personality. DIY is college students and young peoples affection and DIY products can not only let students and youth consumption, but also to meet their psychological of seeking difference, show individual character, let them in the vast sea of humanity to show themselves. It was decided to carry out a DIY painting project, to make customers love DIY t-shirt design, hand-painted design by computer. From my team to design you want the pattern and text to do print or embroidery of the T shirt (couple T shirt, T-shirt, the whole family service T-shirt, club team wear T-shirts, etc.). Key words: DIY; t shirt; design; electronic commerce; internet. 目录 第1章 序言............................................................1 第2章 E族DIY市场分析.................................................2 2.1 行业及市场情况..................................................2 2.1.1 目标市场情况..............................................2 2.1.2 目标市场..................................................3 2.1.3 产品更新换代周期..........................................4 2.1.4 进入市场难度分析........................................4 2.2 项现在景分析....................................................5 第3章 E族DIY产品简述.................................................6 第4章 产品推广和网络营销策略.........................................10 4.1 提升市场拥有率.................................................10 4.1.1 产品质量.................................................10