有关市场营销的企业物流管理的探析中英文对照.docxVIP

有关市场营销的企业物流管理的探析中英文对照 The analysis of enterprise logistics management on marketing. In both Chinese and English 营销物流指的是在营销过程中，产品经过一系列的流转服务流程， 如计划预测储存 “订购“运输-收等， 最终将产品送到顾客的手里， 并向企业反馈顾客需求产品的相关信 息，完成整个循环过程［1］。在市场需求链、企业供应链中，营销物流是最活跃的环节。 Marketing logistics refers to in the process of marketing, the product through a series of service process, such as plan to predict - storage - order - transportation - sign after receiving STH, etc., in the end to send products to customers, and feedback to the enterprise customer demand for products of relevant information, complete the whole cycle ［1］. In the chain of market demand, enterprises in the supply chain, marketing, logistics is the most active link. 物流管理对企业营销的影响 Logistics effects on enterprise marketing 1.1对产品策略的影响 the impact on the product strategy 从产品策略方面看，在物流活动中，与物流工作人员关系最密切的便是推销员、 采购员 与客服。物流部门的销售员最能感受到产品是否已到达成熟期， 并能将产品信息反馈给营销 策划部［2］。 In terms of product strategy, logistics activities, logistics staff in relation to the salesman, buyer is the most close to customer service. Logistics department salesman whether can feel most products has reached maturity, and product information feedback to marketing planning department ［2］. 1.2对价格策略的影响 impact on pricing strategies 正确的价格策略是维持顺畅的物流活动并保证其深度与广度的对策。 在价格策略中，其 对客制定的数量折扣将会使顾客的订货量受到不同程度的影响， 合适的优惠折扣可吸引顾客 增加订货量，将仓库的工作重心转为处理数量较大的订单，使搬运、运输工作简单化、高效 化［3］。所以在制定价格时，综合营销与物流双方面的信息，方可制定出适合的定价方案， 满足两个部门的需求。 Correct pricing strategy is to maintain smooth logistics activity and to ensure that the depth and breadth of countermeasures. In pricing strategies, its quantity discount for guest will make the customer order is affected by different degree, the appropriate discount to attract customer to increase quantity of goods, the warehouse work center of gravity to a large number of orders, the handling, transportation, work simplification, efficiency, [3]. So in setting prices, integrated marketing and logistics both sides below information, can make a suitable pricing plan, meet the needs of