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All contents ? Copyright 2007-2008 Experience Dynamics 1 User Centered Design 101 An Experience Dynamics training WEB SEMINAR With Frank Spillers, MS All contents ? Copyright 2007-2008 Experience Dynamics About Your Speaker Frank Spillers Masters Cognitive Science 10 years User Centered Design experience Founder, Experience Dynamics- leading Usability Design Research firm 2 All contents ? Copyright 2007-2008 Experience Dynamics Agenda Is User Centered Design a buzzword, a technique, or a methodology? Why does UCD get so much attention? How has it changed how teams approach web application usability efforts? Is UCD right for you? 1. U ser Centered Design: Evolving from Dot-Com to Web 2.0 2. W hy UCD? (Development, Business, Design benefits) 3. D evelopment process: UCD vs. Agile vs. Waterfall 4. C ase Studies: User Centered Design success stories 5. I s UCD right for you?: Planning a UCD process for your product 6. Q A All contents ? Copyright 2007-2008 Experience Dynamics All contents ? Copyright 2007-2008 Experience Dynamics 5 User Centered Design Using user advocacy as a means to product development… Grounding requirements and design decision making in observed behavioral data . For Websites, portals, Intranets. Software, Web applications. Embedded or mobile devices, hardware products. For end-to-end experiences. All contents ? Copyright 2007-2008 Experience Dynamics 6 Timeline* 1997 2008 2001 2004 A lot of good post-dot com guessing…and heavy sprinkles of usability and UCD… UCD methodology has influenced every aspect of Web design and development in the past 6 years. *Note: This timeline is incomplete and is for illustrative purposes only. Sorry if we left you off! All contents ? Copyright 2007-2008 Experience Dynamics 7 All contents ? Copyright 2007-2008 Experience Dynamics in a UCD process 1. Get to know the users 2. Analyze user tasks and goals 3. Establish
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