Competitiveness, Strategy, and Productivity：竞争力，战略，和生产力.pptVIP

Competitiveness, Strategy, and Productivity Learning Objectives Define the term strategy and explain why strategy is important for competitiveness. Contrast strategy and tactics. Discuss and compare organization strategy and operations strategy, and explain why it is important to link the two. Define the term productivity and explain why it is important to organizations and to countries. Competitiveness Strategies Differentiation – better or at least different Cost - cheaper Quick response – more responsive Businesses Compete Using Marketing Identifying consumer wants and needs Pricing Advertising and promotion Businesses Compete Using Operations Product and service design Cost Location Quality Quick response Businesses Compete Using Operations (cont.) Flexibility Inventory management Supply chain management Service and service quality Managers and workers Why Some Organizations Fail Too much emphasis on short-term financial performance Failing to take advantage of strengths and opportunities Neglecting operations strategy Failing to recognize competitive threats Why Some Organizations Fail Too much emphasis in product and service design and not enough on improvement Neglecting investments in capital and human resources Failing to establish good internal communications Failing to consider customer wants and needs Mission/Strategy/Tactics Strategy Mission The reason for existence for an organization Mission Statement States the purpose of an organization Goals Provide detail and scope of mission Strategies Plans for achieving organizational goals Tactics The methods and actions taken to accomplish strategies Planning and Decision Making Strategy Example Ratana is a high school student. She would like to have a career in business, have a good job, and earn enough income to live comfortably Mission: Live a good life Goal: Successful career, good income Strategy: Obtain a college education Tactics: Select a college and a major Operations: Register, buy