商务统计-C13商务统计.pdf

Chapter 13 Linear Regression and Corre lat ion GOALS 1.Understand and interpret the terms dependent and independent variable. 2.Calculate and interpret the coeffic ient of corre lat ion, the coeffic ient of determ inat ion, and the standard error of est imate. GOALS 3.Conduct a test of hypothesis to determ ine whether the coeffic ient of corre lat ion in the populat ion is zero. 4.Calculate the least squares regression line. 5.Construct and interpret confidence and pred ict ion intervals for the dependent variable. Regression Analysis - Introduct ion • Recall in Chapter 4 the idea of show ing the re lat ionship between two variables w ith a scatter d iagram was introduced. • In that case we showed that, as the age of the buyer increased, the amount spent for the vehic le also increased. Regression Analysis - Introduct ion • In this chapter we carry this idea further. Numerical measures to express the strength of re lat ionship between two variables are deve loped. • In add it ion, an equat ion is used to express the re lat ionship between variables, allow ing us to est imate one variable on the basis of another. Regression Analysis - Uses Some examples. • Is there a re lat ionship between the amount Healthtex spends per month on advert ising and its sales in the month? • Can we base an est imate of the cost to heat a home in January on the number of square feet in the home? Regression Analysis - Uses • Is there a re lat ionship between the m iles per gallon achieved by large pickup trucks and the size of the engine? • Is there a re lat ionship between the number of hours that students stud ied for an exam and the score earned? Corre lat ion Analysis and Scatter Diagram • Corre lat ion Analysis is the study of the re lat ionship between variab