复旦大学市场营销精品课程CheilnbspnbspCnsumernbspannbspbuyernbspbehavirnbsp(II).pdfVIP

Consumer Behavior: Consumer Behavior: How and Why People How and Why People Buy Buy Zou Deqiang, Ph.D. School of Management, Fudan University April 2, 2008 1 Two Broad Dimensions of CB • The “Why” of consumer behavior Last session • The “How” of consumer behavior This session • Coherent ways