医药企业客户关系管理策略研究应用.docVIP

医药企业用户关系管理策略研究 摘要：用户关系管理近几年来发展快速，伴随市场经济快速发展，用户在整个经济发展中作用日益突出，企业开展多种类型经济活动关键目标在于取得更多消费者群体，针对消费者实际需求提供多个类型产品和服务，这么能够在市场中取得优势地位，这是本文研究内容。本文研究目标在于分析目前经济发展中用户关系管理，良好用户关系管理能够在制药企业正确应用可提升企业销售额、竞争力和用户满意度，经过采取相关工作方法不停提升医药企业竞争力。本文综合分析了中国制药企业用户关系管理现实状况和存在问题，并对中国制药企业用户关系管理改善提出了提议，这么能够为医药企业发展发明一个良好内部环境。 关键词：医药企业；用户关系管理；策略研究 Abstract: the customer relationship management develops rapidly in recent years, with the rapid development of the market economy, is playing an increasingly prominent role of customers in the development of the economy as a whole, enterprises to carry out various types of economic activity, the main purpose is to obtain a more consumer groups, the actual demand for consumers to provide various types of products and services, so as to obtain the dominant position in the market, which is the content of this paper. The purpose of this paper is to analysis the current economic development in customer relationship management, good customer relationship management to enterprise sales, competitiveness and customer satisfaction of increases in the proper application of pharmaceutical enterprises, by taking the method of working continuously improve the competence of pharmaceutical enterprises. Based on the comprehensive analysis of the current situation and existing problems of customer relationship management in pharmaceutical enterprises in our country, and put forward some suggestions for the improvement of customer relationship management in pharmaceutical enterprises in our country, so you can create a good internal environment for the development of pharmaceutical enterprises. Keywords: pharmaceutical enterprises; customer relationship management; Strategy Research 引言 进入到新时期以来，中国医药行业发展快速，企业规模不停扩大，医药企业间竞争日益猛烈，怎样在猛烈市场竞争中取得优势地位是医药企业面临一个关键问题。伴随对外贸易深入发展，中国医药市场对外开放度逐步加深，医药生产制造商面临着日趋复杂竞争环境。医药企业管理理念也实现了以产品和质量为中心向以用户为中心重大转变。用户资源数量和质量成为医药企业关键竞争力关键指标之一，怎样做好用户关系管理，在市场中建立完善用户关系管理直接影响到医药企业未来发展，本文从实际出发，对医药行业进行关键分析，主动探索用户关系管理新模式，不停推进中国医药行业健康发展。 1.用户关系管理概述 1.1用户关系管理含义 用户关系管理