陷入困境的5个经典品牌.pdfVIP

陷入困境的5个经典品牌 陷入困境的5个经典品牌 From McDonalds to Barbie, iconic brands are  From McDonalds to Barbie, iconic brands are  struggling  struggling  Times change and so do consumption habits. The following iconic brands, Times change and so do consumption habits. The following iconic brands, companies, and products once seemed to be timeless, but now it seems the companies, and products once seemed to be timeless, but now it seems the titans are teetering. titans are teetering. 时代车轮滚滚前进，人们的消费习惯也在发生着变化。人们曾经认为以下这些经 时代车轮滚滚前进，人们的消费习惯也在发生着变化。人们曾经认为以下这些经 典品牌、企业和产品将长盛不衰，但现在它们都深陷困境。 典品牌、企业和产品将长盛不衰，但现在它们都深陷困境。 Part of these shifts in buying habits can be attributed to the different tastes Part of these shifts in buying habits can be attributed to the different tastes and values of millenials. But it’s not only millenials turning their backs on and values of millenials. But it’s not only millenials turning their backs on these brands. With the resources of social media, it’s sier eato spread the these brands. With the resources of social media, it’s sier eato spread the message nationwide and globally if a product or business is unhealthy or message nationwide and globally if a product or business is unhealthy or otherwise outmoded. otherwise outmoded. 这种命运的转变部分可归因于 80 后 90 后有着不同的品味和价值观 ，但抛弃这 这种命运的转变部分可归因于 80 后 90 后有着不同的品味和价值观 ，但抛弃这 些品牌的并非只有他们这一代人。随着社交媒体的兴起，如果一款产品呈现衰微 些品牌的并非只有他们这一代人。随着社交媒体的兴起，如果一款产品呈现衰微 之势或是跟不上时代潮流，这个消息很快就会传遍全国乃至全世界。 之势或是跟不上时代潮流，这个消息很快就会传遍全国乃至全世界。 McDonald’s McDonald’s 麦当劳 麦当劳 McDonald’s sales declined mre o than expected–nearly $400 million–in the McDonald’s sales declined mre o than expected–nearly $400 million–in the first quarter of 2015, as the company annouced they were closing 350 poorly first quarter of 2015, as the company annouced