论网络广告的发展及特点.docVIP

论网络广告的发展及特点 摘要 随着网络技术的突飞猛进，网络口益的深入到人民的口常生活屮，网络信息的快速传 播为电子商务的发展提供了一条便捷的途径，也为不断发展的新型营销模式指明了新的方 向。然而互联网的广泛普及也影响着的人们的传统观念，传统商业模式的供求关系也被互 联网影响而不断改变。互联网屮，各种厂商纷纷使用了新的服务方式和宣传手段，以便能 取得最佳的营销效果和收益。作为新型传的播媒体——网络广告，成为了消费者在网络屮 最新接受到的服务方式和最直面的宣传。网络广告是一种新型的传播媒介，它是随着 网络技术的发展以及信息交流的口益扩大而兴起的。网络广告具有传统媒介广告所 具有的优点，又具有传统媒介所无法比拟的优势。然而在我国不断发展起來的网络广 告优势不断体现、效益口益明显并且竞争激烈的同时，可以预见网络广告将与营销全面结 合，按其H前网络状况的不断发展，网络广告将与传统主流媒体合作，整合传播。但我国 网络广告由于各种原因仍存在一些问题，如创意落后、运作模式落后以及各种关于互联网 法律、法规的不完善等，都将是影响我国网络广告发展的屏障。针对于我国互联网广告屮 的存在的问题，政府相关部门应当加大我国网络资源技术人才的建设和培养与人力推动互 联网的建设。才能够为信息的快速传播、频繁的交流获取新一轮网络营销的更大收益，以 及为网络营销市场提供一个成熟的、稳定的网络销售平台。网络的技术和营销不断发展变 化后，我国未來网络广告将成为一种具有巨大商业潜力的传播媒介。其状态也将从无序状 态转为有序状态，表现形式也更加的复杂。我国网络技术的发展以及各种信息传播工具的 不断普及，网络广告的市场运作模式的将再次创新。 关键字：网络广告 广告法 网络营销 Abstract Along with the network technology make a spurt of progress. The network increasingly penetrated into peoples daily life, the rapid spread of network information for the development of e-commerce provides a convenient way, also for the continuous development of the new marketing mode of a new direction. However, widespread of Internet also affects the peoples traditional concepts. The traditional business model of relationship between supply and demand is also the influence of Internet and changing. The In ternet, various manufacturers have used the new service mode and means of propaganda, so as to achieve the best marketing effect and benefits. As a new type of broadcast media 一 Internet advertising, consumers in the network has become the latest accepted into service and most direct propaganda. it is with the development of network technology and information exchanges and the rise of. Internet advertising is the traditional media advertising has advantages, but also has the traditional media incomparable superiority. But in our country the continuous development of network advertising advantages, continue to reflect the benefits become apparent and intense competition at the same time, can foreknow the network advertisement will and marketin