百事公司英文版.docxVIP

The pharmacy of Caleb Bradham, with a Pepsi dispenser, as portrayed in a New Bern exhibiti on in the Historical Museum of Bern . Pepsi was first introduced as Brads Drink in Burdett, North Carolina, in 1898 by Caleb Bradham who madeit at his pharmacy where the drink was sold. It was later namedPepsi Cola, possibly due to the digestive enzyme peps in and kola nuts used in the recipe. Bradham sought to create a fountain drink that was delicious and would aid in digesti on and boost [2] en ergy. In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore to a rented warehouse. That year, Bradham sold 7,968 gallons of syrup . The n ext year, Pepsi was sold in six-o unce bottles, and sales in creased to 19,848 gallons. In 1909, automobile race pioneer Barney Oldfield was the first celebrity to endorse Pepsi-Cola, describing it as A bully drink...refreshing, invigorating, a fine bracer before a race. The advertising theme Delicious and Healthful was then used over the next two decades.吐 In 1926, Pepsi received its first logo redesign since the orig inal desig n of 1905. In 1929, the logo was cha nged aga in. In 1931, at the depth of the Great Depression , the Pepsi-Cola Company en tered ban kruptcy - in large part due to finan cial losses in curred by speculat ing on wildly fluctuati ng sugar prices as a result of World War I . Assets were sold and Roy C. Megargel bought the Pepsi trademark. Eight years later, the compa ny went ban krupt aga in. Pepsis assets were the n purchased by Charles Guth , the Preside nt of Loft Inc. Loft was a candy manufacturer with retail stores that contained soda fountains. He sought to replace Coca-Cola at his stores foun tai ns after Coke refused to give him a discount on syrup. Guth then had Lofts chemists reformulate the Pepsi-Cola syrup formula. On three separate occasions between 1922 and 1933, the Coca-Cola Company was offered the opport unity to purchase the Pepsi-Cola compa ny and it decli ned on each occasi on. 匹 [edit ] P