杭州市箱包出口贸易问题及对策研究——以杭州德儿网络科技有限公司为例.docxVIP

PAGE 17 杭州市箱包出口贸易问题及对策研究 --以杭州德儿网络科技有限公司为例 TOC \o 1-2 \u 目 录 摘 要 I Abstract II 引 言 1 1 杭州市箱包出口贸易现状 3 1.1杭州市箱包出口背景 3 1.2杭州市箱包出口总量及地区 4 1.3杭州市箱包出口销售渠道 6 1.4杭州德儿网络科技有限公司出口贸易现状 7 2 杭州市箱包出口贸易现存问题 9 2.1缺乏自主品牌 9 2.2利润空间缩小 9 2.3非关税壁垒的制约 11 3 杭州市箱包出口贸易对策 12 3.1增强品牌意识 12 3.2开辟新市场 13 3.3了解海外市场规则 13 结 论 15 参考文献 16 致 谢 18 摘 要 随着经济的持续发展、人们消费水平不断提高和国内外旅游业的增长，箱包开始成为人们生活、工作上不可缺少的物品。正是因为箱包的需求旺盛，为我国箱包产品出口造就了良好的环境。本篇论文以杭州德儿网络科技有限公司为研究对象，重点分析杭州市箱包行业存在的问题，并提出相应的解决策略，为箱包出口企业的箱包产品能够在国际市场更具有竞争力提供借鉴参考。 本文采用文献研究法和案例研究的方法，对杭州德儿网络科技有限公司箱包出口现状进行调查与分析。经过研究笔者发现，浙江省杭州市箱包企业的箱包出口总量呈上升趋势，但也存在下列问题，首先是出口企业缺乏自主品牌，品牌意识淡薄，很难与国外知名品牌形成竞争优势；其次是随着生产箱包成本增加，出口箱包的利润空间不断缩小；并且国内制作箱包的材料大多廉价，很多成分不符合国际标准，国外环保主义等贸易壁垒对国内箱包出口施压，使得箱包出口雪上加霜。针对这些问题，本文从加强品牌意识、开辟新市场和了解海外市场规则等方面提出了可行性的策略。 关键词：杭州箱包；出口现状；品牌意识；贸易壁垒； Abstract With the continuous development of the economy, the continuous improvement of peoples consumption level and the growth of domestic and foreign tourism, luggage has become an indispensable item in peoples lives and work. It is precisely because of the strong demand for luggage, which has created a good environment for the export of luggage products in China. This paper takes Hangzhou Deer Network Technology Co., Ltd. as the research object, analyzes the problems existing in the luggage industry in Hangzhou, and proposes corresponding solutions to provide reference for the luggage products of luggage export enterprises to be more competitive in the international market. This paper uses literature research method and case study method to investigate and analyze the current status of luggage export of Hangzhou Deer Network Technology Co., Ltd. After research, the author found that the total export volume of luggage in Hangzhou, Zhejiang Province is on the rise, but there are also the following problems. First, export companies lack self-owned brands, and their brand awareness is weak. It is difficult to form a competitive advantage with foreign famous brands. Secondly, W