苹果公司英文介绍课件.ppt

APPLE INC. Business administration1401 张文晔 Brief introduction 01 CUPERTINO,CA Second-largest information tech company April .1 1976 Third-largest mobile phone maker 01 LOGO HISTORY PRODUCTS 12 OUTLINE 04 STEVE JOBS LOGO 01 LOGO First Apple logo (April 1, 1976) First official Apple logo from May 17, 1976 to August 26, 1999 Current Apple logo since August 27, 1999. HISTORY 01 1976-80 ， the early years Apple was established on April 1, 1976, by Steve Jobs ,Steve Wozniak and Ronald Wayne to sell the Apple I personal computer kit. In 1977,Apple the second generation(Apple II) introduced,as Apple volume production in the first paragragh of the personal computer. 1981-1985, Lisa and Macintosh Apple began working on the Apple Lisa in 1978. In 1982, Jobs was pushed from the Lisa team due to infighting. Jobs took over Jef Raskins low-cost- computer project, the Macintosh. 1986-1993, Rise and fall 1994-1997, Attempts at reinvention 1998-2005, Return to profitability 2005-2007, The intel transimition 2007-2011:success with mobile devices 2011-2012:post-steve jobs era 2013-present ： Acquisitions and expansion In 2013,Apple announced the seventh iOS operating system alongside OS X Mavericks, the tenth version of Mac OS X, and a new Internet radio service called iTunes Radio. iphone ipad ipod mac iwatch 03 PRODUCTS 41.4% IPHONE 04 Apple Inc. reported that the company sold 51 million iPhones in the Q1 of 2014 (an all-time quarterly record), compared to 47.8 million in the year- ago quarter. Market share in U.S. 10% in China (Q1)201 4 IPHONE Ipad Ipad 05 Apple also sold 26 million iPads during Q3.Since its launch, iPad users have downloaded three billion apps. The total number of App Store downloads is over 25 billion. 56.3% IPad (Q3) Market share in China in 2014 Ipod